Dear advertisers

If you describe your product as "unbelievable" in any way, I will tend to take you at your word. If you say it's "unbelievably small / light / cheap / tasty / whatever" then I shall presume your product is, in fact, not particularly small / light / cheap / tasty / whatever.

Please avail yourself of a dictionary before inflicting more of your ridiculous copy on the world.

Thanks awfully.